With life currently being as fast-paced as ever, it can be challenging to grab the attention of individuals who are always on the go. However, if you want to utilise vehicle signage to market your business, you have to try to get noticed by your target demographic even as your fleet is on the go. Nonetheless, investing in vehicle signage is not simply about putting your business' details on a car and hoping for the best. Instead, it is essential to try your level best to communicate with your potential customers without people having to drop what they are doing to notice your vehicle signage. The way to do this is with a well-thought-out design for your wraps. Check out the following tips for designing your car wraps for maximum effect.
Tip 1: Start out with an alluring colour
The first major decision that you will have to make about your car wraps is what will be the dominant colour. When you think of popular brands, they all have one colour that distinguishes them from the competition. So with that in mind, you should also select a colour that will be uniquely linked to your business and make it easy for people to identify it as an individual brand, rather than confuse it with other companies.
The primary consideration to have when selecting your dominant colour will be picking a hue that will be timeless. Do not opt for a shade that you assume is currently in-style, as it could quickly fade from popularity own the road, and you could end up having to rebrand the business.
Tip 2: Readability is king
So you have selected a colour that will catch the attention of other road users and passers-by when your vehicle is in motion. But once your potential market sees the car wrap, are they able to read it? It will be useless to have striking vehicle signage if it is not conveying your intended message. Therefore, it is imperative to make sure that you are maximising readability. How do you do this?
Firstly, have a uniform background colour that is not broken up with other splashes of colour. Secondly, have the text of the signage in a colour that is set off by the background colour. With this in mind, make sure that your either put a dark coloured text on a light background or a light coloured text on a dark background.