If you're looking for a way to draw in more customers and sell them more products, look no further than digital signs. Signs have always been a great way to improve shop profits, but digital signs offer unique benefits that can really give your bottom line a boost. Here's a simple 3-step plan you can use to improve your sales process.
Step 1: Show Customers Enticing Offers
The first place you can use digital signage to boost your profits is in your shop window. Digital signs are a great way to show potential customers enticing offers, helping you take advantage of passing pedestrians. The best part about using digital screens to show offers is that you can rotate between several different deals to ensure you capture the attention of your whole target market. You can also change your offer screens with ease and as often as you like to keep them fresh and relevant.
Step 2: Show Customers Where to Go
While some shoppers enjoy spending their whole day slowly browsing a store, many more prefer to get in and get out as quickly as possible. If a customer doesn't know where to go to find the item you're looking for, they're likely to leave the shop without purchasing it. You can avoid losing customers by setting up wayfinding digital signs that show a layout of your shop and the items inside it. As an added bonus, if you like to change the shop floor layout regularly to display the most relevant items at key points, you can easily change the labels on your digital map as needed.
Step 3: Show Products in Use
The last place you should set up digital signs is near your shelves and racks, and this signage should be used to show customers your products in real life settings. It's often hard for customers to picture what items will look like when they're not in the artificial environment of a shop. Digital signs can display photos of what a bed looks like set up in a bedroom or what a bikini looks like when it's worn on the beach, giving customers that final push to buy. Showing products in use also helps convey the emotion customers should expect to feel when they buy the product; showing a child happily playing with a toy, for example, may be the encouragement a parent needs to buy it.