An engraved sign can really add something to your business, helping it to feel more professional and stylish. However, there are a few things to think about when designing and buying an engraved sign, from the wording to the colour scheme.
Decide On A Colour Scheme
Certain sign engravers might have regulations about which colours can be used on your sign, but others may allow you more choice. If your company already has a colour scheme that would look good on an engraved sign, feel free to use that – or make small tweaks to it so that it looks great as a sign. Otherwise, you can spend some time researching what colours look good together. You will need colours that contrast or complement each other in the right way. You also need to think about whether the colours suit your business – for example, an adventure tour company would suit bright colours, while a sign for a spa should be light, calming shades. Finally, think about whether the contrast is good enough to be seen from a distance, guiding customers to your business.
Consider A Font Choice
Engraved signs can have many different fonts, although perhaps not as many as printed signs. However, an engraved sign can add a level of permanence and class to your business. The most important aspect of choosing a font is making sure that it is easy to read so that customers can see what you have to offer. Some easy-to-read fonts are Open Sans and Helvetica. You should also choose a font that perfectly suits your business – a formal, heavy font might be great for a funeral parlour, but not at all suited to a toy shop. If you aren't sure about the style of writing, a professional will be able to give you advice.
Choose Your Wording Carefully
Engraved signs are great, but choosing the wording for them is very important. This is because sign engravers can't just erase and try again, and they may even charge by the word. This means that you need to think carefully about what you want to say. You could limit it to your business name, or the name and a slogan. However, you can also get engraved signs for other purposes, such as indicating bathrooms or reception areas. Try drafting a few versions of the sign's text and then decide which you think is most effective.
If you think carefully about your colour palette, the wording you use and the font style you pick, and you will be able to design an engraved sign that perfectly suits your vision for your new business.