One of the best ways to market your brand, products or services is through led signs. When advertising through digital signs, it's important to use the right graphics, images and content to convey your message. Here are some of the other factors you should consider when choosing LED signs.
Laws on Signage
There are certain rules and regulations you should follow when using building signage. It's important to get the appropriate permits and approvals when erecting a sign. It can be quite costly to put up a sign and then pull it down later because of failing to procure a permit.
You should consult a signage expert to determine which signage requirements need to be met. Strata companies also have rules on what kind of signage they provide. Research and consult widely on the requirements of putting up digital signs before making a choice.
Size
One of the most crucial considerations you need to make when choosing LED signs is the viewing distance. If your sign targets drivers or passersby who will view the sign from a distance, you should use big characters. Your signage expert will advise you on the appropriate shape and size of your sign.
Size isn't only determined by your target audience but also by building restrictions. For example, the building where you want to erect a sign may have limitations on the amount of space you can use for the signage. Your budget will also determine the size of your sign. The bigger the digital sign, the more you will be required to pay.
The traffic pattern will also dictate the size of your signage. For example, if your signage is erected near a supermarket, it means many people will check it out in close proximity. In this case, you need to use a high resolution and small characters in your signage.
Location
There are some buildings that aren't suited for signage. Since there's no one size fits all in the signage industry, you need to find an appropriate location for your signage. The location of your LED sign will also affect your design ideas.
You need to think about whether you want individual lettering, 3D signage, or 3D illuminated signage. You should also consider your audience. For example, if you want to attract the attention of drivers passing through a certain route, your signage should be higher up. It's also important to consider when or where people will be viewing your sign. Consult your LED designer for ideas on the design of your signage.
To learn more about LED signs, reach out to a local sign company.