Whether you need a stand to sell your wares at a festival, or simply something to help you gather new clients at a trade exhibition, a custom stand is the best option. It can be tailored to your specific needs and product.
1. Raise the Floor
Set your event stand apart by using an attractive floor covering. It can be as simple as placing carpet tiles over the existing event hall floor in order to carve out your better visually, or you can use an actual flooring platform that is carpeted, tiled or made of wood. Stepping up and into your event stand will help create a feeling of pomp that may help draw in visitors to your display.
2. Think Vertically
Your event stand should be more than a few tables and pamphlets. Portable walls and backgrounds can be placed to add vertical interest and to better help your display stand out from the crown in the event hall. Partitions come in a variety of designs, colours and materials, so there is sure to be one to fit your aesthetic. There are even options for partitions with embedded screens so that you can play a demonstration video in the background.
3. Highlight the Brand
Your brand needs to be front and center on the exhibition stand. This not only helps those looking for you to find you, but it also ensures that you are noticed by new clients. LED signage and backlit logo lettering, especially when emblazoned across a vertical wall, is eye-catching and memorable. Your brand colours, logo and name should also figure prominently throughout the display as well as on the materials you are handing out.
4. Brighten Displays
Interactive displays tend to grab more attention. Consider stations with a touchscreen tablet featuring product specs or your whole catalogue. Lighting is also an important part of the display. For example, small products stand out more and grab more attention when displayed in lighted glass boxes. You can even choose display stands that rotate, which will be quite eye-catching.
5. Add Function
Your exhibition stand should be functional as well as enticing. For example, you can use partitions to create an on-site dressing room if you are displaying clothing, or you can add a small office space so that new clients can sign up for services in private. Tasting bars for food and beverage stands are another popular option. The key is to add an enticing function that will draw visitors to your stand.
For more information on custom exhibition stands, contact a professional near you.